Coaching case study
The Starting Point
Jeff brought more than 20 years of coaching experience to his work in Colorado. His interview describes exploring a different approach across both his basketball training business and the U9 and U10 club teams he coached.
What Changed in Practice
- Applied the CLA, conceptual offense and principles of play in individual development and team settings.
- Used the book, website and membership to develop his understanding.
- Attended summer camp in Italy to see practical applications and learn with other coaches.
What Jeff Noticed
Jeff reports improvements in performance and says both he and his players enjoy the approach. His account emphasizes how it changed the way he sees and coaches the game.


