Trusted By basketball federations worldwide:

become a transforming member

Trusted By basketball federations worldwide:

Be part of a community of 500+ coaches growing together on and off the court using research-backed methods to transform their teams and achieve championship-level results.

Join the global community Redefining the Future of the Game.

member coaches in community

countries globally

championships won by members

300+

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hear it from our satisfied MEMBERS

"The platform provides cutting-edge resources and methodologies that go beyond traditional training.

I highly recommend "Transforming Basketball" for any coach who is serious about pushing the boundaries and wants to develop adaptable athletes!"

stevie g.

"The breadth and depth of the resources will meet the needs of every coach!

Whether you are coaching beginners, youth or high school teams, or higher levels. If you are looking to adopt an evidence based approach to your coaching, then a Transforming membership is highly recommended!"

JEFF S.

"Transforming has revolutionized my approach to practicing and viewing the game.

Its innovative and contemporary ideas are applicable across all skill levels. If you aspire to elevate your coaching and leadership beyond the conventional norms, Transforming Basketball is the perfect resource for you."

neil H.

Finally, someone who literally wrote 
the book on the process (CLA) he couldn’t

forget, the perfect person to show Atkinson how to take this from theory to practice."

Alex sarama as featured in:

member success stories

"I found the Transforming Basketball membership provides the community for contemporary methods and ideas many coaches are searching for. After diving into the Transforming Basketball course on conceptual offense, our scoring took off and we won our school’s first-ever state championship."

william love

2023 Idaho 4A State Championship

"The membership for me has been a gateway to connecting with other coaches from all over the world via the community page. The Q&A sessions and masterclasses have been very helpful for me in becoming a more intentional and creative coach, which therefore benefits my players a lot."

lennox miller

Coach U12 and U16
City of Edinburgh Basketball Club

"I've been following Alex and the CLA for a while, and I joined Transforming Basketball as soon as the membership went live. Signing up for Transforming Basketball is really the most transformative investment you can make in your coaching."

neil houghton

Basketball Coach
Raiders and Wildcats

Inside the Transforming Basketball Community, you’ll learn how to turn research into real results—with proven frameworks, step-by-step guidance, and a network of coaches who get it.

Join the Community

If your practices look great — but your game results don’t —                                       

you’re not alone.

You’ve tried small-sided games, but still feel unsure how to apply the right constraints.

You’re spending hours planning—but not seeing the results on game day.

Conceptual offense and disruptive defense sound great—but still feel confusing in practice.

You know drills alone don’t build players who can think and adapt mid-game.

Your team executes perfectly in practice—but falls apart when the pressure hits.

Get Everything You Need to Coach Smarter, Lead Better, and                                

Win More Games

Your membership gives you hands-on tools, live support, and a global community to help you master evidence-based coaching—without wasting time guessing what works.

watch a preview of one of the activity videos

05

Transforming Community 

So you can connect with 500+ like-minded coaches worldwide, share ideas, and never feel like you’re figuring this out alone.

06

exclusive job board

So you can open doors to new coaching opportunities, get discovered by top programs, and advance your career while you grow your game.

07

member product discounts

So you can learn directly from the best, get your questions answered live, and immediately apply proven strategies to your own team.

01

Transforming Activities Library

(with mobile app access)

So you can easily turn complex research into ready-to-use drills and practices that actually transfer to games.

02

Monthly Masterclasses with Expert coaches

So you can keep every practice engaging, build adaptable players, and never run out of creative, high-impact drills.

Live Q&A access for real-time coaching support

03

350+ Small-Sided Games and Activities

So you can see real coaches in action, watch proven methods unfold on the court, and model what elite programs do differently.

04

30+ Workshops & Coaching Clinics

So you can keep investing in your growth at a lower cost—and access every course, clinic, and tool without breaking your budget.

20% off all products for transforming members

watch a preview of one of the coaching clinics

After 500 Wins, Paul Found a Better Way to Win —                                    

Even the best coaches keep evolving. Here’s how Paul leveled up his team—and how you can do the same.

Inside the Transforming Community, coaches like Paul are proving that progress never stops. With the right framework, you can take what’s already working—and make it unstoppable. These resources help you simplify complex ideas, empower your players, and finally see your practice results show up on game day.

And You Can Too.

Meet the              Behind the Movement, 

Alex Sarama is the founder of Transforming Basketball and one of the world’s most respected voices in evidence-based coaching. As the Assistant Coach and Head of Player Development for the NBA’s Cleveland Cavaliers, Alex blends research, innovation, and real-world experience to help coaches unlock what truly drives elite performance.

His mission is simple — to transform how basketball is taught and played. After years of working with elite teams and players, Alex has distilled decades of global coaching experience into practical systems that any coach can use to elevate their program - and fast!

His bestselling Amazon book, Transforming Basketball, released in April 2024, has become a cornerstone for coaches all over the world. Alex has delivered clinics in over 40 countries and trained coaches across every level of the game — from youth to professional. His previous roles include positions with NBA Europe, Paris Basketball (EuroCup), and the Rip City Remix (Portland Trail Blazers’ G League Affiliate).

Today, through the Transforming Community, Alex is on a mission to empower coaches worldwide with the same proven principles he’s used to develop top-tier players and winning programs.

alex sarama

Assistant Coach and Head of Player Development for the NBA's Cleveland Cavaliers

alex sarama

coach

ALEX HAS featured in THE FOLLOWING...

Alex Sarama is the founder of Transforming Basketball and one of the world’s most respected voices in evidence-based coaching. As the Assistant Coach and Head of Player Development for the NBA’s Cleveland Cavaliers, Alex blends research, innovation, and real-world experience to help coaches unlock what truly drives performance.

His mission is simple — to transform how basketball is taught and played. After years of working with elite teams and players, Alex has distilled decades of global coaching experience into practical systems that any coach can use to elevate their program fast.

His bestselling Amazon book, Transforming Basketball, released in April 2024, has become a cornerstone for modern coaching. Alex has delivered clinics in over 40 countries and trained coaches across every level of the game — from youth to professional. His previous roles include positions with NBA Europe, Paris Basketball (EuroCup), and the Rip City Remix (Portland Trail Blazers’ G League Affiliate).

Today, through the Transforming Community, Alex is on a mission to empower coaches worldwide with the same proven principles he’s used to develop top-tier players and winning programs.

meet the
behind the movement, 

coach

alex sarama

Assistant Coach and Head of Player Development for the NBA's Cleveland Cavaliers

alex sarama

As featured in

Join the Global Coaching Community Trusted by Hundreds of Winning Teams.

What’s Included in Your Membership:

For a limited time, new members will receive a free welcome gift of your choice (valued up to $99) when you join.

join and get an exclusive welcome bonus

JOIN NOW & CLAIM YOUR FREE WELCOME GIFTJOIN now & CLAIM YOUR FREE GIFTJOIN THE MEMBERSHIP TODAy

join and get an exclusive welcome bonus

350+ Small-Sided Games and Activities

Exclusive Product Discounts

(20% off all products)

Exclusive Job Board

(with mobile app access)

Transforming Community 

30+ Workshops & Coaching Clinics

Monthly Masterclasses with Expert Coaches 

(includes live Q&A access)

Transforming Activities Library

Coaches around the world are already transforming their programs with evidence-based systems that actually deliver results. Now it’s your turn to lead your team with real confidence and clarity, with support from the best in the game.

Limited-Time Welcome Bonus:
A WELCOME GIFT OF YOUR CHOICE

(VALUED UP TO $99)

399

$

your investment today:

total value:

SAVE $1000 (Over 65% Off)

1,399

$

get a gift of your choice valued at $99

Engage. Exchange. Evolve.

Inside the Transforming Community, you’ll learn from hundreds of coaches who are testing, refining, and winning with the same methods you’re mastering. This is where the best conversations in basketball happen — real coaches sharing real solutions that you can apply tomorrow.

You don’t grow alone. The fastest way to become an exceptional coach is through feedback, collaboration, and learning from others who are pushing the game forward. Here, you’ll get direct insights from Transforming Basketball’s expert coaches and contributors, plus the collective wisdom of a global network that’s raising the standard for how the game is taught.

Where Great Coaches Grow  

Together.

click the image to Zoom in

Where Great Coaches Grow  

Together.

Engage. Exchange. Evolve.

Inside the Transforming Community, you’ll learn from hundreds of coaches who are testing, refining, and winning with the same methods you’re mastering. This is where the best conversations in basketball happen — real coaches sharing real solutions that you can apply tomorrow.

You don’t grow alone. The fastest way to become an exceptional coach is through feedback, collaboration, and learning from others who are pushing the game forward. Here, you’ll get direct insights from Transforming Basketball’s expert coaches and contributors, plus the collective wisdom of a global network that’s raising the standard for how the game is taught.

click the image to Zoom in

Get Real-Time Coaching Access with Alex Sarama

Watch a behind-the-scenes clip from our live monthly Q&A, where members get their toughest coaching questions answered directly by Alex.

Join the Community

Pull up drills, watch live Q&As, and access every resource in seconds — from the sideline, locker room, or your commute.

The Transforming Basketball App gives you instant access to your full library — from workshops and activities to community discussions. It’s like having Alex and hundreds of coaches in your back pocket, ready to help you adjust, learn, and lead in real time.

Download the app and start transforming your team today.

Your Entire Coaching System


Right in Your Pocket.

frequently asked questions

I really want to dive in, but I’m afraid I’ll be overwhelmed.

I really want to dive in, but I’m afraid I’ll be overwhelmed.

Let’s talk about “overwhelm” for a second. Feeling overwhelmed occurs when you don’t know where to start!

We created the Transforming community so that you have an actionable and straightforward path to follow in implementing evidence-based ideas. It’s not about doing everything at once!

Instead, you can follow all our videos, step-by-step clinics, and workshops to understand modern coaching ideas. The goal of the membership site is for your program to rack up the wins and help you become a world-class coach.

Does the membership cover conceptual offense?

Does the membership cover conceptual offense?

The membership provides a detailed summary of conceptual offense, with specific ideas, small-sided games and coaching clinics included for you to make sense of the offense.

For the most comprehensive dive into conceptual offense, we do recommend our conceptual offense course. This features completely unique content not found in the membership, while also giving you more of a step-by-step focus. As a member, you receive $100 off the course!

What’s the difference between the membership and your courses?

What’s the difference between the membership and your courses?

Our membership shows a bit of everything that underpins the Transforming approach. Our courses are highly specific resources which will allow you to become a subject expert in the course topic area. None of the content within the membership, courses or any other Transforming product is repeated.

The best news is that members receive 20% off ALL Transforming products. So you can save hundreds of dollars as a Transforming member.

Can I take a closer look at what’s inside before joining?

Can I take a closer look at what’s inside before joining?

Absolutely! Our membership gives you access to a growing library of 350+ activities, live monthly masterclasses, exclusive workshops, and a thriving coaching community.

Plus, we add a brand-new video every week to keep your training fresh.
Want a full breakdown? Click here to browse the complete membership contents.

What makes this different from watching YouTube tutorials?

What makes this different from watching YouTube tutorials?

YouTube gives you isolated drills and theories, but it doesn’t give you a coaching system or a community to support your growth. The Transforming Membership is built for coaches who want real results, not just more videos.

Inside, you get structured, research-backed training designed to help you apply these concepts in real games. Plus, you’re surrounded by a network of like-minded coaches sharing insights, experiences, and solutions.

You simply can't find these systems on YouTube.

Do you offer group memberships?

Do you offer group memberships?