Founder & Head Coach

Alex Sarama

Head Coach, Portland Fire · Author · Founder, Transforming Basketball

Alex is Head Coach of the Portland Fire in the WNBA. Before Portland, he served as Assistant Coach and Director of Player Development with the Cleveland Cavaliers.

Alex Sarama coaching a Portland Fire timeout huddle in the WNBA
Head Coach of the Portland Fire, coaching a timeout huddle in the WNBA.

Alex Sarama is the founder of Transforming Basketball. He is widely regarded as an industry-leading voice within the field of contemporary skill acquisition and more specifically, the constraints-led approach. Sarama's bestselling Amazon book, Transforming Basketball, was released in April 2024. He has delivered clinics in over 40 countries around the world and worked as a coach developer for numerous organizations and international basketball federations. This includes work done in multiple sports outside of basketball.

Alex is currently Head Coach for the Portland Fire in the WNBA. He previously worked for the Cleveland Cavaliers as Assistant Coach / Director of Player Development, Paris Basketball in the EuroCup, the Rip City Remix (Portland Trail Blazers’ G League Affiliate), the London Lions and NBA Europe.

Prior to these roles, Alex spent a formative three years working at College Basket Borgomanero in Italy, where he first started sharing ideas on how to apply an ecological approach in multiple departments. It is these ideas which now form the basis of the Transforming approach.

Alex has written three books on contemporary skill acquisition principles in basketball: Transforming Basketball (2024), a Constraints-Led Approach to Basketball Coaching (2026), and Transcending Basketball (2027 release). Furthermore, he has written guest chapters in the following books: Ecological Dynamics in Sport Coaching: An Essential Guide (2026), Talent Identification and Development in Basketball - Science and Practice (2027 release), and Sustainable Athleticism & Longevity (2027 release).

While no longer running Transforming on a daily basis, Alex’s ideas and vision underpin the principles being brought to life by the Transforming team, as well as inspiring the movement being explored by thousands of coaches around the world to change how basketball is coached.

Alex Sarama has been featured in

  • ESPN
  • The New York Times
  • CBS
  • FOX Sports
  • The Athletic
  • Yahoo Sports
  • ClutchPoints
Clinics & practice

Watch Alex in action

See the approach on court, from a full practice to coaching clinics and player development.

Full practice

A full practice with Alex

Watch Alex run a practice using the constraints-led approach, and see how the ideas in his work take shape on court.

Watch on YouTube

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Interviews

The Transforming Basketball Approach

A collection of conversations with Alex on coaching, learning and player development, gathered on Spotify.

In the headlines

Alex in the media

Reporting and conversations about Alex’s ideas, career and work on court.

11 stories · Press & interviews

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Transforming Basketball: A Constraints-Led Approach to Basketball Performance by Alex Sarama
The book by Alex Sarama

Transforming Basketball

A Constraints-Led Approach to Basketball Performance

Explore the ideas behind Alex’s approach to coaching, practice design and player development.

Explore the book