Transforming Basketball

For clubs, schools, academies & federations

Transform your
basketball program.

Give your coaches a shared approach to developing players. Work with Transforming Basketball on coach education, curriculum and methodology, with support shaped around your organization.

Choose a Coach Development Package or explore a One Club, Federation or R&D partnership.

Alex Sarama leading an on-court coaching clinic with players and coaches
Alex Sarama at a German Basketball Federation clinic
Coach development in action.

موثوق به من اتحادات ومؤسسات حول العالم

  • شعار Czech Basketball Federation
  • شعار Polish Basketball Federation (PZKosz)
  • شعار Swedish Basketball Federation (Svensk Basket)
  • شعار German Basketball Federation (Deutscher Basketball Bund)
  • شعار Luxembourg Basketball Federation (FLBB)
  • شعار Norwegian Basketball Federation (NBBF)
  • شعار Saudi Basketball Federation (SBF)
  • شعار Icelandic Basketball Association (KKÍ)
  • شعار Basketball Wales (Pêl-fasged Cymru)
  • 500+organizations, clubs & schools
  • 40+countries globally
  • 8+national federations
Alex Sarama speaking with coaches at a Transforming Basketball clinic
Coach education, connected to the work your staff does every day.

01 / Coach Development Package

Start with
your staff.

A complete development package for your coaching staff. Give every coach a shared place to learn, with Transforming memberships, guided onboarding and relevant product discounts.

  • Transforming memberships for every participating coach
  • Onboarding to help coaches get the most from the resources
  • Relevant product discounts
See what every coach gets with membership

From $2,999

For 10, 25, 50 or 100+ coaches.

Coach Development Package

Develop your whole staff.

Choose a package for your coaching staff. Get shared learning resources and guided onboarding without a discovery call.

Your coaching group
  • Transforming memberships for every participating coach
  • Onboarding to help coaches get the most from the resources
  • Relevant product discounts
Package investment$2,999

02 / Transforming One Club System

One club.
One philosophy.

Give every team a shared curriculum and help your coaches use it, from your youngest players to your senior teams.

  • Custom curriculum and shared activities booklet
  • 20 hours of practice observations and 10 hours of staff calls
  • Transforming memberships for up to 20 coaches

For clubs, academies & schools · From $15,000

Inside
London Lions
A shared philosophy, brought onto the court.

03 / Transforming Federation System

A national vision.
A shared approach.

Connect how your country wants to play with how its coaches learn. Build a national framework that reaches the people developing your players every day.

Explore the Federation System

$10,000–$50,000 / year · National federations

Set the direction
A National Playing Philosophy and National Coaching Curriculum.
Develop the educators
A Coach Educator Academy, with in-person and online education.
Support the rollout
A Digital Coach Education Platform to bring the approach to your coaches.

04 / Transforming R&D Department

Your staff.
A methodology partner.

For performance programs that want specialist support throughout the year. Bring research, film and practice design into the decisions your coaches make every week.

  • 100 hours of customizable support across the year
  • Film reviews, custom activities and player development systems
  • Weekly staff calls, Slack communication and one in-person visit
Explore the R&D Department

Contact us for pricing · Support shaped around your program

Alex Sarama speaking with players at Basketball Without Borders Europe
Alex Sarama at Basketball Without Borders Europe

A head coach's perspective

Tangible ideas that
Improve Performance

“As a Head Coach, I am always trying to find a competitive advantage for our program. I was fortunate to meet Alex a few years ago and was drawn to his progressive methods, which differ greatly from dominant approaches within basketball, providing our team with a unique advantage within the NCAA. By using an evidence base to inform the ideas we adopt at Mizzou, it places our team in a strong position.”

Dennis Gates

Head Coach, University of Missouri Men's Basketball

Alex Sarama coaching the Portland Fire during a timeout huddle
Research. Coaching. Real practice.
The people behind the methodology

Alex Sarama &
the Transforming team.

We connect contemporary skill acquisition research with the decisions coaches make every day.

Alex is Head Coach of the Portland Fire. His experience includes the Cleveland Cavaliers as Assistant Coach / Director of Player Development, Paris Basketball, the Rip City Remix, the London Lions and NBA Europe.

Your proposal identifies your delivery team, Alex's involvement and your point of contact.

Meet Alex

Alex Sarama has been featured in

  • ESPN
  • The New York Times
  • CBS
  • FOX Sports
  • The Athletic
  • Yahoo Sports
  • ClutchPoints
Choosing your next step

Find the right fit.

The Coach Development Package gives your staff membership access, guided onboarding and relevant product discounts. One Club adds a custom curriculum and support across your teams. The Federation System connects player and coach development at a national level. R&D provides ongoing methodology support throughout the year.

Open the One Club, Federation or R&D page to see the full scope, supporting work and investment. Then request a discovery call. We discuss your coaching structure, priorities and what you want to change before preparing a proposal. Sending a request does not commit you to a purchase.

Yes. Our work includes online collaboration and, where included in the engagement, in-person delivery. Location, travel arrangements and the mix of delivery are confirmed in your proposal.

Your next chapter

Big ambitions.
Let's talk.

Tell us where you want your program to go. We'll help you find the right starting point.

  1. 01

    Your context

    We review your program and priorities.

  2. 02

    A conversation

    We arrange a discovery call to explore the fit.

  3. 03

    A clear proposal

    You see the scope and investment before committing.

Looking for a single coaching event? Explore camps and clinics.

We'll only use your details to respond to this enquiry.